________ is an agreement between two brands to work together in marketing a new product.

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________ is an agreement between two brands to work together in marketing a new product.

________ is an agreement between two brands to work together in marketing a new product.
a. Manufacturer branding
b. Cobranding
c. Franchising
d. Family branding
e. Aggregated branding

Textbook

Marketing: Real People, Real Choices

Edition: 4^th

Authors: Solomon, Marshall, Stuart, Smith, Charlebois, Shah

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