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What is the first step a marketer should take to estimate a product's potential sales?

Rgary

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What is the first step a marketer should take to estimate a product's potential sales?

What is the first step a marketer should take to estimate a product's potential sales?
a. determine maximum production levels
b. conduct a survey of buyers' intentions
c. estimate total demand for the product in the market
d. determine how to expand market share
e. predict the company's market share

Textbook

Marketing: Real People, Real Choices

Marketing: Real People, Real Choices

Edition: 4^th

Authors: Solomon, Marshall, Stuart, Smith, Charlebois, Shah

Read 104 times

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Rgary Author

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Just got PERFECT on my quiz

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kevin12323h

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