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Home Q & A Board Other Fields Homework Help Business Marketing
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Pandos Pandos
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7 years ago
Which of the following is an example of a top-down budgeting technique used to determine how much a firm will allocate to its promotional activities?
a. the objective-task method
b. the percentage-of-sales method
c. the push-pull method
d. the AIDA method
e. the price lining method
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Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
Authors:
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OrmfnOrmfn
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#1
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7 years ago
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