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Pandos Pandos
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6 years ago
The ________ method of promotional budgeting is based on determining spending necessary to accomplish specific promotion goals.
a. percentage-of-sales
b. competitive-parity
c. top-down
d. pull-push
e. objective-task
Textbook 
Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
Authors:
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jhollin1138jhollin1138
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6 years ago
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Pandos Author
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6 years ago
this is exactly what I needed
apelton
wrote...

Yesterday
Good timing, thanks!
gma_of_7
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2 hours ago
Helped a lot
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