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ikaro2k ikaro2k
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7 years ago
Which of the following should be the first step in distribution planning?
a. identifying the channel leader
b. determining a distribution budget
c. developing distribution objectives
d. evaluating the internal and external environments
e. determining the desired level of distribution intensity
Textbook 
Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
Authors:
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OrmfnOrmfn
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7 years ago
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ikaro2k Author
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#2
6 years ago
Came at the best time!
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