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alperkilic alperkilic
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7 years ago
For the purchase of a new car, a BMW, Mercedes-Benz, Jaguar, Infiniti, and Cadillac represent a(n)
A) alternative set.
B) evoked set.
C) preference set.
D) decision set.
E) brand set.
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THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition


Edition: 1st
Author:
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RainbowRisingRainbowRising
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alperkilic Author
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7 years ago
Smart ... Thanks!
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jayfo05
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