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Fade05 Fade05
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6 years ago
An informal gathering of several informed individuals throughout the company to make purchasing decisions is referred to as a
A) decision-making unit.
B) buying centre.
C) gatekeeping process.
D) joint decision process.
E) buying committee.
Textbook 
THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition


Edition: 1st
Author:
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BlueFusionBlueFusion
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6 years ago
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Fade05 Author
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#2
6 years ago
THANKS
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