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alperkilic alperkilic
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7 years ago
A linen manufacturer is looking to introduce a quality line of sheet sets to be sold in mass merchants such as Real Canadian Superstores, Walmart etc. Market research indicates that consumers are willing to pay $59.98 for a Queen set (fitted sheet, flat sheet & two pillow slips). The retailers expect their gross margin to be 50% of the selling price. The manufacturer expects to earn a 40% mark up on cost. What is the maximum amount the manufacturer can spend in production and distribution of the new sheets?
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THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition


Edition: 1st
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BlueFusionBlueFusion
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alperkilic Author
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6 years ago
Thank you!
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