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goji.go goji.go
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10 years ago
In determining the value of an existing business, one of the potential sources of value is the current owner's goodwill. In this case, goodwill refers to ________.
A) the location of the business in a desirable area
B) intangible assets such as customer service
C) donations to local charities
D) the current owners' membership in professional associations
E) involvement with the community
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Diesel
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bbb
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#1
10 years ago
B) By definition, goodwill refers to the intangible assets represented by the business's name, customer service, employee morale, and other factors that might be lost with a change in ownership.
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goji.go Authorgoji.go
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10 years ago
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