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Home Q & A Board Other Fields Homework Help Business
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goji.go goji.go
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11 years ago
American Express competes around the world by offering a customized product while simultaneously selling at the lowest possible price. The company is using a ________ strategy.
A) transnational
B) global
C) multidomestic
D) domestic
E) national
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Diesel
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bbb
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#1
11 years ago
A) A basic strategy of international business is the transnational strategy—competing by offering a customized product while simultaneously selling at the lowest possible price. The strong cost pressures and strong pressures for differentiation that motivate this type of strategy are typically incongruent. Therefore, the successful pursuit of this type of strategy is extremely difficult in practice.
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goji.go Authorgoji.go
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11 years ago
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Diesel

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