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goji.go goji.go
wrote...
Posts: 5977
11 years ago
When naming a business, which of the following approaches would NOT be a mistake?
A) hiring a company to create a name
B) using geographic names
C) involving employees or clients in the naming decision
D) using a generic name
E) using a name that tries to marry description with product
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3 Replies
Diesel
Replies
bbb
wrote...
11 years ago
A) In today's competitive environment, creating a memorable business name is challenging. A business's name should communicate the key elements of your business; therefore, using a generic name, such as "General Electric," would be a mistake. Involving employees or clients in the naming decision is also a mistake, since the resulting name may lack your unique perspective on the business. Using a geographic name is also a mistake, unless you are certain that you will always be located in a particular geographic area. Given how difficult it is to create a distinctive name for your business, hiring a company to create your business's name would be a wise move.
Answer accepted by topic starter
goji.go Authorgoji.go
wrote...
Top Poster
Posts: 5977
11 years ago
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Diesel

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bbb
wrote...
10 years ago
No worries, please mark as solved.
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