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Timmy Timmy
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6 years ago
Newspaper readers tend to go through the entire paper suggesting
A) position charges for placement in specific sections is wasteful
B) a high possibility for exposure for advertised products
C) that newspaper readers are scanners
D) newspapers have a long lifespan
E) that the editorial content is equally strong in each section
Textbook 
Canadian Advertising in Action

Canadian Advertising in Action


Edition: 11th
Author:
Read 118 times
1 Reply
Tuckwell, Canadian Advertising in Action, 11e

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6 years ago
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