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Mari-chi Mari-chi
wrote...
Posts: 516
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6 years ago
The industry benchmark for sponsorship is currently 4:1, meaning $4 in sponsorship and its marketing support for every $1 spent on exposure (e.g., free air time).
A) True
B) False
Textbook 
Canadian Advertising in Action

Canadian Advertising in Action


Edition: 11th
Author:
Read 85 times
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Replies
wrote...
6 years ago
False
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