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Consle Consle
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6 years ago
Each of the following is a trend impacting the use of integrated advertising and marketing communications except:
A) emphasis on customer engagement.
B) increases in perception of brand parity.
C) increase in channel power by manufacturers.
D) integration of media platforms.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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bukharifaranbukharifaran
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6 years ago
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Consle Author
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6 years ago
Correct Slight Smile TY
Liarec
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Yesterday
Good timing, thanks!
nicolepope23
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2 hours ago
Thanks
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