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Home Q & A Board Other Fields Homework Help Business Marketing
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Sitki Sitki
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6 years ago
Starbucks would be an example of a company involved in dual-channel marketing because the company sells coffee:
A) in retail stores only.
B) to businesses such as United Airlines, Holland America cruise line, and Chicago's Wrigley Field.
C) using integrated channels.
D) to both consumers and businesses.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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SunardySunardy
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6 years ago
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Sitki Author
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6 years ago
this is exactly what I needed
jbag1237
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Yesterday
Thanks
jblazah
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2 hours ago
Smart ... Thanks!
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