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Sitki Sitki
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Posts: 1536
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6 years ago
What is the first step in the IMC planning process?
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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2 Replies

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Replies
wrote...
6 years ago
The first step is the communications analysis.
Sitki Author
wrote...
6 years ago
Thanks
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