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bongua185 bongua185
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6 years ago
Describe the 75-15-10 rule.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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6 years ago
The 75-15-10 breakdown suggests that 75 percent of the money to be spent on advertising should be used to purchase media time or space, 15 percent to the agency for the creative work, and 10 percent for the actual production of ads.
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