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Sitki Sitki
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Posts: 1536
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6 years ago
When Crest is featured as a "cavity fighter" in its advertising, competitors are not likely to make the same claim. This is an example of which type of cognitive message strategy?
A) Generic
B) Preemptive
C) Hyperbole
D) Comparative
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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wrote...
6 years ago
B
Sitki Author
wrote...
6 years ago
Correct again
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