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The primary difference between trade incentives and trade allowances is that for the trade ...

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6 years ago

The primary difference between trade incentives and trade allowances is that for the trade ...

The primary difference between trade incentives and trade allowances is that for the trade incentive:
A) the retailer must perform some type of function in order to receive the trade incentive.
B) the manufacturer must perform some type of function to encourage the retailer to accept the merchandise.
C) the retailer receives a price break if they order a specific quantity.
D) involves a price reduction being passed on to consumers by retailers.

Textbook

Integrated Advertising, Promotion, and Marketing Communications

Edition: 8^th

Authors: Clow, Baack

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Sitki Author

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6 years ago

Brilliant ツ

hpascoe

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Yesterday

Thank you, thank you, thank you!

jcarter

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Smart ... Thanks!

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