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bongua185 bongua185
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6 years ago
Advertising is the most difficult part of the IMC program to evaluate for all of the following reasons except:
A) a delayed impact of the ad.
B) consumers changing their minds while in the store.
C) the consumer price index changes.
D) brand equity considerations.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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maficamafica
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6 years ago
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bongua185 Author
wrote...

6 years ago
this is exactly what I needed
jasonbourne
wrote...

Yesterday
Smart ... Thanks!
branbran2k16
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2 hours ago
Thank you, thank you, thank you!
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