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birdseye birdseye
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Posts: 835
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6 years ago
How does direct response communications differ from traditional advertising?
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
Author:
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wrote...
6 years ago
Direct response communications involves the delivery of a message to a target audience of one.  Advertising delivers a message to a mass audience.
birdseye Author
wrote...
5 years ago
Thanks for the response
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