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ShadyAh ShadyAh
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6 years ago
Nike Canada advertises its golf shoes in Golf Canada magazine, because it is the most effective way of reaching golfers.  In terms of media strategy, this is an example of a
a. sling-shot strategy.
b. profile-matching strategy.
c. target market strategy.
d. rifle strategy.
e. shotgun strategy.
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
Author:
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