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Home Q & A Board Other Fields Homework Help Business Marketing
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birdseye birdseye
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6 years ago
Frequency refers to the
a. length of an advertising campaign.
b. total number of potential customers.
c. average number of times an audience is exposed to an advertisement.
d. type of TV commercial – 15, 30 or 60 second.
e. delivery schedule of a newspaper or magazine.
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
Author:
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MrTimMrTim
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6 years ago
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birdseye Author
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#2
5 years ago
Thanks for the response
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