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Home Q & A Board Other Fields Homework Help Business Marketing
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birdseye birdseye
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6 years ago
CPM is defined as
a. cost of advertising per million impressions.
b. cost of advertising per thousand consumers.
c. creative per media.
d. cost per magazine.
e. cost of publishing media.
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
Author:
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PaLYaCoPaLYaCo
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6 years ago
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