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birdseye birdseye
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6 years ago
Which of the following would NOT be considered one of the strategic roles of public relations?
a. reaching opinion leaders
b. maximize news value of new product introductions
c. generating sales leads
d. reaching markets that may not be targeted by advertising
e. timing public relations events to reinforce advertising campaigns
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
Author:
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PaLYaCoPaLYaCo
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#1
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6 years ago
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birdseye Author
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#2
5 years ago
This answers my question
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