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ShadyAh ShadyAh
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Posts: 534
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6 years ago
Which of the following is NOT a key principle that companies should follow to ensure effective event marketing.
a. Use sponsorships to complement other promotional activity.
b. Formalize selection criteria.
c. The size of the target audience reached by the event is most critical.
d. Select an event with an image that sells.
e. Select events offering exclusivity.
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
Author:
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6 years ago
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