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peeeps peeeps
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6 years ago
What is the purpose of a competitive analysis?
 
  What will be an ideal response?
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wrote...
6 years ago
To discover:
-Profitable market segments being served by competitors that are not being served at the operation under study.
-Some competitive benefit or advantage the property has that cannot be matched by the competition.
-Weaknesses in the marketing strategy of the competition that can be capitalized on.
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