If measuring the success or failure of social media activities with KPIs, the first step is to ...

If measuring the success or failure of social media activities with KPIs, the first step is to connect KPIs with
 A) profitability.
  B) expenses.
  C) goals.
  D) the mission.
  E) objectives.

---

Question 2 - A type of compensation that is some percentage of sales revenue is
 A) an hourly wage.
  B) a bonus.
  C) profit-sharing.
  D) a commission.
  E) salary.

---

Question 3 - Which of the following is true in the context of the steps that need to be taken by top managers in executing the integrated approach to the implementation of a code of ethics in an organization?
 A) They should ensure that the company's ethics code is both local and global in scope.
  B) They should ensure that they do not overcommunicate the importance of ethics.
  C) They should separate the ethics training given to employees from mandatory staff training.
  D) They should enforce strict laws and penalties against whistleblowers in the organization.