Response latency is related to
a. The use of eye cameras.
b. Uncertainty.
c. The degree of structure in the observational method.
d. The amount of information stored in memory.
e. The degree of disguise in the observational method.
Question 2Consumers who make decisions based on affect are often
a. uncertain of their satisfaction level.
b. less satisfied than those who made cognitively-based decisions.
c. more satisfied than those who made cognitively-based decisions.
d. equally pleased with their decisions as those who made cognitively-based decisions.
e. very emotional and irrational.
Question 3The type of Interorganizational E-Commerce that helps to reduce the number of suppliers, lower procurement costs, and increase order cycle time is:
a. inventory management.
b. distribution management.
c. supplier management.
d. channel management.
e. payment management.
Question 4The time that elapses between asking a question and receiving the answer is called
a. Response latency.
b. Base time.
c. Lag time.
d. Tachistostic.
e. Awareness response.
Question 5Clarke is willing to sell is Star Wars Lego collection to his friend Patrick. However, he wants to charge a price that is much higher than Patrick is willing to pay. This is an example of the
a. compensatory model.
b. noncompensatory model.
c. elimination by aspect model.
d. lexicographical model.
e. endowment effect.
Question 6Depending on how it is applied, e-commerce has the potential to:
a. increase revenue and profit by creating new markets for old products.
b. increase revenue and profit by creating new information-based products.
c. establish new service delivery channels to better serve and interact with customers.
d. all of the above.
e. (b) and (c) only.
Question 7A researcher wants to determine which part of a particular magazine ad is noticed first by the viewer. Which one of
the following electronic/mechanical tools would be appropriate for use in this investigation?
a. Eye camera
b. Optical scanner
c. Galvanometer
d. People meter
e. Visual analyzer
Question 8Sellers typically ask a higher price for an item than buyers are willing to pay. This is called a(n)
a. compensatory model.
b. noncompensatory model.
c. elimination by aspect model.
d. lexicographical model.
e. endowment effect.
Quick Reply
