Unless a researcher is facing a straightforward, recurring issue for which data are already built into the company's
decision support system, the odds are _______ that some form of _________ data is needed to provide solutions
for marketing problems?
a. low/primary
b. low/secondary
c. high/primary
d. high/secondary
e. None of the above are correct
Question 2An ad shows a group of friends, all attractive, having a good time and drinking Boar's Head Cola. How can this ad influence positive attitudes toward the drink?
a. It influences through cognitive processes.
b. It makes an ad likeable, and this effect transfers to the soft drink in the ad.
c. The picture stimulates thinking about the persuasive arguments in the ad.
d. The picture is a cue that induces thirst.
e. The ad uses incidental learning to inform consumers.
Question 3Problem recognition is the first stage in the buying process and performance review is the final stage.
Indicate whether the statement is true or false
Question 4Discuss three common uses of the information supplied by standardized marketing information services.
Question 5Two factors play a major role in determining whether or not sources evoke favorable affective reactions under peripheral-route processing, they are
a. physical attractiveness and likability.
b. credibility and expertise.
c. intelligence and credibility.
d. intelligence and expertise.
e. credibility and length of advertisement.
Question 6The three types of buying situations are new task, modified rebuy, and straight rebuy.
Indicate whether the statement is true or false
Question 7____________________ research will play an increasingly important role as researchers begin to harness the
different sources of data (internal and external) that are becoming available.
Fill in the blank(s) with correct word
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