Big Data is the process of ____________ large and varied data sets.
a. Capturing, understanding and distributing
b. Detecting, merging and analyzing
c. Capturing, merging and analyzing
d. Securing, validating and storing
e. Researching, analyzing and storing
Question 2____ sometimes have a greater effect on behavioral intentions than subjective norms, depending on circumstances.
a. Cognitions
b. Motivations
c. Peripheral processes
d. Attitudes toward an act
e. Schemas
Question 3Developing _________ is one of the major benefits a firm can gain from applying for the Malcolm Baldrige National Quality Award.
a. marketing goals
b. strategic thrust
c. discontinuous objectives
d. value curves
e. marketing linkages
Question 4Which of the following represent valid sources of Big Data?
a. Survey responses
b. Transactions details
c. Social media references
d. Location data
e. All the above are valid types of data
Question 5____ may have an important impact on behavioral intentions because there are likely to be people whose opinions and beliefs will affect what we do.
a. Cognitions
b. Motivation
c. Subjective norms
d. Attitudes toward the act
e. Schemas
Question 6As a tool of Blue Ocean Strategy, the ________ provides a way to visualize the firm's strategy relative to other firms in the industry. The horizontal axis identifies the key factors that the industry competes on with the products that are offered to customers. The vertical axis indicates the offering level that firms provide to buyers across these factors.
a. strategy canvas
b. strategic map
c. value curve
d. strategic focus
e. competitive map
Question 7The most challenging of the three dimensions of Big Data is considered to be:
a. Volume
b. Vastness
c. Velocity
d. Variety
e. All dimensions are equally challenging
Question 8Former Vice President and Presidential candidate Bob Dole appeared in a series of ads for Viagra implying that he suffered from erectile dysfunction (ED). These ads were perceived to be very credible because Bob Dole
a. has a medical degree and thus is an expert source.
b. is a politician and thus is considered trustworthy.
c. has a pleasant smile.
d. is seen as going against his own self interest by implying he has ED.
e. is from Kansas and is therefore truthful.
Question 9Which competitive advantage strategy is associated with core competencies in basic or applied research and excellent marketing skills?
a. Operational excellence
b. Product leadership
c. Customer intimacy
d. Implementation proficiency
e. Price leadership
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