An indirect comparative message is the most common type of message in an ad. (True or false?)

An indirect comparative message is the most common type of message in an ad.
 
 Indicate whether the statement is true or false

Question 2

Service customers tend to feel comfortable about evaluating services and not afraid to voice their opinions.
 
 Indicate whether the statement is true or false

Question 3

The systems approach to marketing research is most accurately compared to a:
 a. Flashbulb.
  b. Candle.
  c. Strobe light.
  d. Lantern.
  e. Flame.

Question 4

Two-sided messages containing both positive and negative information about an offering are not effective.
 
 Indicate whether the statement is true or false

Question 5

Reflexive complaint is not usually heard because people seldom want to convey negative attributes about themselves to others.
 
 Indicate whether the statement is true or false

Question 6

A big advantage of the Systems approach over the Project approach is:
 a. Current information is available when managers need it.
  b. Systems automatically gather all needed information.
  c. The Systems approach requires no special software or programming.
  d. The Project approach yields less accurate data.
  e. The Systems approach better anticipates future informational needs.

Question 7

Three factors that affect the credibility of a message are: (1) quality of its argument, (2) whether it is a one-sided or two-sided message, and (3) whether it is believable.
 
 Indicate whether the statement is true or false