One of the problems associated with a rebate offer is that relatively few consumers actually take part in the rebate offer once they purchase the brand offering the rebate.
Indicate whether the statement is true or false
Question 2All the following are found in e-commerce serving the business market except:
a. private portals that allow customers access to products and vendors.
b. service pages accessed using passwords provided by B2B marketers.
c. online auctions where business goods may be purchased.
d. chat rooms dedicated to opinions of new products.
Question 3The only way to observe peoples' behavior is through human observation.
Indicate whether the statement is true or false
Question 4In 2004, Prince conducted his Musicology world tour. With the purchase of a ticket, concert-goers were given a copy of Prince's new CD, Musicology, when they attended the concert. This is an example of a free premium.
Indicate whether the statement is true or false
Question 5________ is the largest segment of the business market that consists of individuals and firms that acquire goods and services to be used, directly or indirectly, in producing other goods and services.
a. Wholesaling
b. The commercial market
c. Government
d. An institution
Question 6Artifacts are things that people made and consumed within a culture that signal something meaningful about the behavior taking place at the time of consumption.
Indicate whether the statement is true or false
Question 7One of the reasons that marketers have been moving advertising funds into sales promotions is that there is a greater level of accountability associated with the latter.
Indicate whether the statement is true or false
Question 8The four segments of the B2B marketplace include all of the following except:
a. government.
b. entertainment industry.
c. commercial market.
d. trade industries.
Question 9Contrived observation is unethical and should never been done.
Indicate whether the statement is true or false
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