The manager of a shopping mall records the counties listed on the license plates on cars parked at the mall in order to determine where the shoppers come from. This is an example of ____ observation.
a. direct
b. indirect
c. contrived
d. mechanical
Question 2John is measuring the amount of time it takes for people to make a choice between two options regarding what to select for lunch to infer the strength of their preferences for one alternative over the other. John is measuring response ____.
a. lag
b. interval
c. latency
d. bias
Question 3All of the following are examples of nonverbal behavior EXCEPT ____.
a. smiling
b. nodding
c. raised eyebrows
d. talking
Question 4If the observer or the mechanical device used to record is obvious to subjects, the observation is said to be ____.
a. obtrusive
b. visible
c. primary
d. first-order
Question 5When the subject is unaware of being observed in a shopping mall, the observation is said to be ____.
a. contrived
b. indirect
c. participatory
d. unobtrusive
Question 6Having observers record the brand names of items found in the kitchen pantries of consumer panel members involves the observation of ____.
a. physical actions
b. verbal behavior
c. physical objects
d. pictorial records