Moderation is the process by which some third variable affects the relationship between an independent and a dependent variable.
Indicate whether the statement is true or false
Question 2An example of behavioral tracking is ____.
a. product sales histories
b. test market results
c. supermarket scanner data
d. survey findings
Question 3__________ examines the strong and weak correlations to identify underlying factors common to the responses.
a. Conjoint analysis
b. Factor analysis
c. Cluster analysis
d. Meta-analysis
Question 4Bootstrapping involves taking the available data and using sampling with replacement, generating a few samples and estimating the parameters in each of those samples.
Indicate whether the statement is true or false
Question 5Which source of input data is represented when a company conducts marketing research to identify the characteristics of its customers?
a. internal records
b. proprietary marketing research
c. salesperson input
d. behavioral tracking
Question 6A survey should contain questions that are
a. complex.
b. actionable.
c. detailed.
d. shared with others.
Question 7Complete mediation is a condition created when the direct relationship between X and Y is undefined without the presence of a mediator.
Indicate whether the statement is true or false
Question 8An organization's inventory figures are a good example of ____.
a. cookies
b. internal records
c. external records
d. CRM
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