The new product development process is linear.
a. True
b. False
Indicate whether the statement is true or false
Question 2The term ____________________ is sometimes used to refer to a channel of distribution.
Fill in the blank(s) with correct word
Question 3Scanner data can be linked to your buyer identification number to tie your current purchases to your past buying history.
a. True
b. False
Indicate whether the statement is true or false
Question 4If the regression equation is: Y = -4.2 + 3.6X, then the expected score for Y when X is 4 would be ____.
a. -18.6
b. -10.2
c. +10.2
d. +18.6
Question 5Customers and marketing research are involved in the idea generation, concept testing, product testing, and test marketing stages.
a. True
b. False
Indicate whether the statement is true or false
Question 6Information describing the demographic profile of consumers in a particular geographic region is known as ____________________.
Fill in the blank(s) with correct word
Question 7Scanner data originated in retail grocery stores as an inventory management tool and quickly became even more valuable as a marketing tool.
a. True
b. False
Indicate whether the statement is true or false
Question 8If the regression equation is: Y = 24.35 - 14.2X, then 24.35 is the ____, while -14.2 is the ____.
a. slope; y-intercept
b. independent variable; slope
c. dependent variable; y-intercept
d. y-intercept; slope
Question 9In more marketing-oriented companies, customer feedback is sought at most phases in the process.
a. True
b. False
Indicate whether the statement is true or false
Question 10The idea that continuous improvement of the organization's services to customers is the job of everyone who works in the organization is an important aspect of ____________________.
Fill in the blank(s) with correct word
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