Brand names must have an inherent meaning. (True or false?)

Brand names must have an inherent meaning.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

IBM Watson is a prescriptive analytics system that can help to understand data, learn from it, and reason through it.
 
 Indicate whether the statement is true or false

Question 3

If marketers want to be listened to by the top executives, they need to translate marketing metrics into finance metrics.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 4

A balanced experimental design is one in which random numbers of subjects are exposed to each combination of treatment levels.
 
 Indicate whether the statement is true or false

Question 5

A brand is first and foremost a name.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 6

Predictive analytics is the level that incorporates available data to answer questions such as what, where, and when certain supply chain activities, processes, or events are happening.
 
 Indicate whether the statement is true or false

Question 7

Jody wants to launch a CRM program as a tool that her company can use to track spending, and she tells her boss that a CRM program does not need to segment customers into different levels of loyalty nor does it need to reward certain customers. Jody is correct.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 8

Within-subjects designs involve repeated measures because with each treatment, a different subject is measured.
 
 Indicate whether the statement is true or false