A grocery store that decides to add a florist is expanding by offering an additional
a. segment.
b. service.
c. site.
d. good.
Question 2The mean is simply the arithmetic average.
Indicate whether the statement is true or false
Question 3As segments increase in size, it becomes __________ to satisfy them with the same product.
a. more difficult
b. easier
c. cheaper
d. more fun
Question 4A push-based strategy works well for supply chains that focus on
a. lean production.
b. the anticipation of demand or without knowledge of customer orders.
c. work centers and offshore sourcing.
d. the immediate delivery of off-the-shelf, low-cost, standardized goods.
Question 5A lot of research has demonstrated that there is a relationship between the __________ of employees and that of customers.
a. income
b. age
c. extraversion
d. satisfaction
Question 6A top box score generally refers to the frequency count of respondents who choose the most favorable response toward a company.
Indicate whether the statement is true or false
Question 7Considering a continuum from mass marketing to one-to-one marketing, marketing segmentation is
a. very close to mass marketing.
b. very close to one-to-one marketing.
c. in the middle.
d. on a different continuum.
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