Trade selling requires limited prospecting with an emphasis placed on servicing accounts. (True or false?)

Trade selling requires limited prospecting with an emphasis placed on servicing accounts.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

The period between 8 PM and 11 PM (or between 7 PM and 10 PM in some parts of the U.S.) is known as ____ in television.
 a. network time
  b. nighttime
  c. early fringe
  d. prime access
  e. prime time

Question 3

The real estate market typifies missionary selling.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 4

The period preceding and following prime time in television is known as _____.
 a. off time
  b. fringe time
  c. nonprime time
  d. slotting time
  e. daytime

Question 5

Technical salespeople are sometimes called sales engineers..
 a. True
  b. False
 Indicate whether the statement is true or false

Question 6

Nielsen Audio is in the process of attempting to get away from the paper-diary method of data collection by having people carry pager-like devices throughout the day. This data-collection method is called the _____.
 a. personal portable diary
  b. advertising tracker
  c. customized diary
  d. electronic media tracker
  e. portable people meter

Question 7

Cold calling is primary a tool used among salespeople in new-business selling.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 8

Bonnie needs information for local radio ratings. She would be able to get this information from _____.
 a. Statistical Research, Inc.
  b. Bruzzone Research Company
  c. Media Research, Inc.
  d. Nielsen Audio
  e. Experian Simmons

Question 9

Salesforce.com is an information management tool for salespeople.
 a. True
  b. False
 Indicate whether the statement is true or false