A strength of _____ advertising is its ability to avail itself of the reputations and the sometimes bigger-than-life persona of local personalities.
a. television
b. newspaper
c. magazine
d. radio
e. outdoor
Question 2High-performing salespeople actively plan and develop strategies that will lead to programs benefitting the customer.
a. True
b. False
Indicate whether the statement is true or false
Question 3The best medium to leverage television advertising through the transfer of images is _____.
a. the Internet
b. radio
c. outdoor
d. magazines
e. newspaper
Question 4High-performing salespeople emphasize the interests of their clients over their companies to achieve one-way advocacy.
a. True
b. False
Indicate whether the statement is true or false
Question 5Jack owns a chain of bookstores. He has a limited advertising budget and wants to advertise in the medium with the lowest cost per thousand for reaching his target audience. Jack should use _____ advertising.
a. television
b. magazine
c. radio
d. newspaper
e. outdoor
Question 6Research has shown that role ambiguity in the early stage of employment increases salesperson commitment to the company and decreases turnover.
a. True
b. False
Indicate whether the statement is true or false
Question 7A strength of radio advertising is _____.
a. the ability to reach segmented audiences
b. the ability to reach prospective customers on a personal and intimate level
c. low cost per thousand
d. short lead-times
e. All of these are correct.
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