Inbound telephone marketing efforts are directed at selling products over the phone.
a. True
b. False
Indicate whether the statement is true or false
Question 2A song scored on sheet music can receive protection with a _____.
a. patent
b. copyright
c. trademark
d. tradedress
e. design mark
Question 3Direct advertising that is not online is delivered to individuals' homes or workplaces typically via postal mail in the form of print materials or in a digital/electronic form such as DVDs.
a. True
b. False
Indicate whether the statement is true or false
Question 4A _____ is a set of exclusive rights for the form in which an idea or invention is expressed in a tangible medium.
a. patent
b. copyright
c. trademark
d. trade dress
e. design mark
Question 5Direct advertising enables the advertiser to convey a message to a target market that has been selected with precision.
a. True
b. False
Indicate whether the statement is true or false
Question 6All of the following are required in order for a patent to be obtained except _____.
a. the filer must demonstrate the innovation is novel
b. the filer must demonstrate the innovation is useful
c. the filer must demonstrate the innovation is not obvious in process or product
d. the filer must demonstrate the tangible nature of the innovation
e. None of these are correct.