Price is the value that is exchanged for products in a marketing transaction.
Indicate whether the statement is true or false
Question 2Planters is concerned that acquiring a taste for its new product, honey-roasted macadamia nuts, takes time. Planters should use ____ packaging for its new product.
A) family
B) multiple
C) tamper-resistant
D) unlabeled
E) transparent
Question 3Scenario 19.2
Use the following to answer the questions.
The BASF Chemical Company in Germany has developed a new rubberized coating. The product has an application for cell phones and other hand-held electronic devices that gives them protection from falls and scratches. BASF plans to market the product directly to businesses that manufacture the casings for these types of products. BASF currently uses a system of salespeople headquartered in Germany, while its primary business customers are in China.
Refer to Scenario 19.2. If BASF were to price its product in barrels from the factory, before it is loaded on the carrier, this would be an example of ____ pricing.
A) buy-back allowance
B) geographic
C) F.O.B destination
D) F.O.B. factory
E) base-point
Question 4Multiple packaging is
A) likely to decrease serving size.
B) the same as family packaging.
C) likely to increase demand.
D) the most effective type of packaging for decreasing demand.
E) the most expensive type of packaging.
Question 5Scenario 19.2
Use the following to answer the questions.
The BASF Chemical Company in Germany has developed a new rubberized coating. The product has an application for cell phones and other hand-held electronic devices that gives them protection from falls and scratches. BASF plans to market the product directly to businesses that manufacture the casings for these types of products. BASF currently uses a system of salespeople headquartered in Germany, while its primary business customers are in China.
Refer to Scenario 19.2. If BASF were to employ pricing that includes the price at the factory plus freight charges from a chosen point nearest the buyer, this would be an example of ____ pricing.
A) factory plus
B) dispersion
C) base-point
D) freight absorption
E) uniform geographic
Question 6The manufacturers of Miracle-Gro have square boxes of the plant food that serve as a flower-pot liner. The customer just puts the box inside the flower pot, fills it with potting soil, and then adds water. The Miracle-Gro chemical is activated by the water and begins feeding the plant. This would be an example of ____ packaging.
A) multiple
B) secondary-use
C) innovative
D) category-consistent
E) handling-improved
Question 7Scenario 19.2
Use the following to answer the questions.
The BASF Chemical Company in Germany has developed a new rubberized coating. The product has an application for cell phones and other hand-held electronic devices that gives them protection from falls and scratches. BASF plans to market the product directly to businesses that manufacture the casings for these types of products. BASF currently uses a system of salespeople headquartered in Germany, while its primary business customers are in China.
Refer to Scenario 19.2. BASF is considering the problem of actual distance in delivering its product from the plant in Germany to some of its customers in China. Which pricing strategy would help overcome this problem?
A) Geographic
B) Transfer
C) Commercial
D) Transit
E) Factory
Question 8When Glidden introduced interior house paint in plastic gallon containers, including a no-drip spout, this was an example of ____ packaging.
A) category-consistent
B) innovative
C) traditional
D) green
E) convenience
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