Consumers tend to remember information inputs that support their feelings and beliefs and forget inputs that do not. This is known as selective
A) exposure.
B) distortion.
C) retention.
D) information.
E) organization.
Question 2Today's marketers use a number of sales promotion techniques aimed at consumers, including coupons, price-off deals, premiums, contests and sweepstakes, samples and trial offers, phone and gift cards, rebates, and frequency programs.
Indicate whether the statement is true or false
Question 3What type of retailing began with Montgomery Ward in the late 1800s?
A) Catalog marketing
B) Department stores
C) Direct selling
D) Discount retailing
E) Franchising
Question 4Assignment of meaning to organized information inputs is called
A) motivation.
B) redefinition.
C) learning.
D) interpretation.
E) selection.
Question 5Coupons are one of the newer forms of sales promotion, introduced in the 1950s by cake mix manufacturers.
Indicate whether the statement is true or false
Question 6Chadwick's sends its customers booklets containing its product offerings and allows them to place orders on the telephone, through the mail, or online. Chadwick's is primarily a(n)
A) online retailer.
B) direct seller.
C) catalog marketer.
D) direct-response marketer.
E) specialty retailer.
Question 7When organizing perceptual inputs, people tend to mentally fill in missing elements in a pattern or statement. This principle is called
A) interpretation.
B) completion.
C) distortion.
D) closure.
E) linking.
Question 8Sales promotion can attract attention and motivate trial purchase, so it is often used to introduce new brands to the public.
Indicate whether the statement is true or false
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