Shopping centers include
A) neighborhood, regional, superregional, power, and strip malls.
B) community, rural, urban, and traditional business districts.
C) outlet, power, lifestyle, superregional, regional, neighborhood, and community.
D) outlet malls, lifestyle, strip malls, and shopping malls.
E) free-standing, convenience, traditional, and regional.
Question 2When shopping for detergent, Josh looks at Tide, Fresh Start, Surf, and All and chooses the one that is on sale. These four brands make up his ____ set.
A) alternate
B) purchase
C) consideration
D) problem
E) imposed
Question 3The type of retail location that is commonly being preserved and revitalized in many cities is the
A) traditional business district.
B) free-standing structure.
C) community shopping center.
D) neighborhood shopping center.
E) nontraditional shopping center.
Question 4You open up your laptop to begin writing a term paper for your English literature class. You do a quick Google search on a few key phrases involving Shakespeare, Dickens, and Hemingway. But before you go further, you play a few video games, check your email, visit a couple music websites, take a cybertour of a new sports stadium, go to a coupon site, solve a murder mystery, go back to Google to check out a big name in the news, submit a slogan for a new local restaurant, and read a couple editorials on a magazine site. Then, you figure it's time to get down to work. When you visited the restaurant site, the marketers were able to collect some information about you and your buying habits. How were they doing this?
a. by counting the number of hits you made on the site
b. by using software to monitor your activity on the site
c. by considering you a unique visitor determined by your email registration at the site
d. by counting keystrokes as you moved through the site
Question 5During which stage of the consumer buying decision process does a consumer decide from which seller he or she will buy the product?
A) Evaluation of alternatives
B) Information search
C) Source selection
D) Purchase
E) Problem recognition
Question 6Many cities are revitalizing their downtown areas by bringing in new retail establishments. They are building new civic structures, passing ordinances that encourage the restoration of historic buildings, and developing mixed-use structures that include retail, residential, and other uses. These areas are best described as
A) neighborhood shopping centers.
B) community shopping centers.
C) traditional shopping centers.
D) traditional business districts.
E) free-standing structures.
Question 7You open up your laptop to begin writing a term paper for your English literature class. You do a quick Google search on a few key phrases involving Shakespeare, Dickens, and Hemingway. But before you go further, you play a few video games, check your email, visit a couple music websites, take a cybertour of a new sports stadium, go to a coupon site, solve a murder mystery, go back to Google to check out a big name in the news, submit a slogan for a new local restaurant, and read a couple editorials on a magazine site. Then, you figure it's time to get down to work. The site where you solved a murder mystery is sponsored by a company that specializes in publishing mystery novels. Part of the site is devoted to a full catalog listing all of the company's titles currently in print, and other parts offer interactive activities, musings of well-known writers, and mysteries to solve. This is an example of a
a. mash-up.
b. direct response site.
c. blog.
d. corporate home page.
Question 8In the consumer buying decision process, the information search stage
A) yields a group of brands that a buyer views as possible alternatives.
B) involves a buyer becoming aware of the need for a product.
C) is not necessary when the buyer is involved in extensive decision making.
D) occurs immediately after evaluation of alternatives.
E) is lengthy for routine response buying behavior.
Question 9When Trevor realizes his liquor cabinet supply was devastated by last weekend's party, he first retrieves information from his memory about what types of liquor he and his friends like most and then asks the attractive clerk at the liquor store what she would recommend. Trevor started with a(n) ____ search and then progressed to a(n) ____ search.
A) consideration; evaluative
B) focused; broad
C) internal; external
D) routinized; extended
E) self; inclusive
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