The steps involved in translating a decision statement into specific research objectives is called:
a. debriefing.
b. problem definition.
c. situation analysis.
d. a research proposal.
Question 2All of these factors influence confidence except:
a. set size.
b. insensitivity to base rates.
c. calibration.
d. the pseudodiagnosticity effect.
e. insensitivity of missing information.
Question 3A written statement of the questions that a research user wants to answer is called a:
a. decision statement.
b. constant.
c. managerial action standard.
d. dummy table.
Question 4The decision aid involving the construction of a key list of inputs for a decision, importance weights for each input, and subjective ratings of each input for each decision alternative is known as:
a. an actuarial model.
b. a subjective linear model.
c. an objective linear model.
d. a fault tree.
e. a convergence model.
Question 5When a phone interviewer pretends to be asking questions about political candidates in a neutral fashion, but then shifts to questions that have a bias against one particular candidate, this is an example of a:
a. pull poll.
b. debriefing.
c. right to privacy.
d. push poll.
Question 6Events that have occurred frequently in the past are likely to occur again in the future is an example of:
a. base rate.
b. validity.
c. the planning fallacy.
d. redundancy.
e. cognitive closure.
Question 7When a company pretends that it has not yet made a decision about which marketing research company to hire to do a project, when, in fact, it is just going through the motions so that it can obtain three bids from suppliers, this is an example of:
a. relativism.
b. pseudo-research.
c. operationalism.
d. debriefing.