According to Maslow's hierarchy of needs, theoretically, very few people have achieved the social need fulfillment.
Indicate whether the statement is true or false
Question 2Which of the following approach works best when both products and customers are relatively few and similar in nature?
a. Product structure
b. Functional structure
c. Mixed structure
d. Customer structure
Question 3The need for food, water, and air are examples of primary needs.
Indicate whether the statement is true or false
Question 4The ________ structure is the one that is most used by multinational corporations.
a. functional
b. product
c. hybrid
d. customer
Question 5A(n) ________ is a mental shortcut or rule that can be applied quickly.
a. inference
b. heuristic
c. attitude
d. belief
e. None of these choices is correct.
Question 6A formal liaison among the export, marketing, production, and ________ functions should be formed for the maximum utilization of licensing.
a. finance
b. economics
c. advertising
d. R&D
Question 7Which of following statements about dual-process models of persuasion is true?
a. The elaboration likelihood model and expectancy-value model are the most famous examples of dual-process models of persuasion.
b. The elaboration likelihood model suggests there is one primary route to persuasion and a second route for counter-arguing.
c. The systematic route is considered a high involvement route.
d. The peripheral route is considered a high involvement route.
e. The systematic route and the peripheral routes are synonymous.
Question 8________ are able to exploit their success at home as a platform for expansion elsewhere.
a. Defenders
b. Dodgers
c. Extenders
d. Contenders
Question 9The theory of reasoned action suggests that beliefs are combined ________ to form attitudes.
a. additively
b. multiplicatively
c. using a weighted average
d. randomly
e. by power of elimination
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