The promotional pricing model presents pricing for individual products and services that is set to enhance the sales of the overall product line rather than to ensure the profitability of each product.
Indicate whether the statement is true or false
Question 2Traditional promotion is aimed at attracting interest to your product or service. The same is true in online promotion but
a. everything is much more expensive online.
b. there is no long history on what works and doesn't work.
c. potential customers on the Internet are a lot easier to fool.
d. potential customers on the Internet are a lot more receptive to promotional messages.
e. nothing is really similar between traditional and online promotion.
Question 3The market-share model is also referred to as Penetration pricing.
Indicate whether the statement is true or false
Question 4Be very careful in choosing your ISP. Per FCC regulations, you cannot change providers.
a. True
b. False
Question 5Elements of price include direct materials and labor cost, production overhead and profit margin.
Indicate whether the statement is true or false
Question 6If your ISP is also providing services to design and build your site including domain name registration, you want to make sure that
a. the site is working right away.
b. they pick fashionable colors for the web pages.
c. the domain name is registered to your business, not the ISP.
d. your competitors do not ever see your site.
e. they charge by the site, not the page.
Question 7Price is not solely a function of the forces of supply and demand in a market.
Indicate whether the statement is true or false
Question 8One drawback to using a large ISP is
a. large ISPs usually have slow connections.
b. large ISPs usually charge more per month.
c. large ISPs fail financially more often than small ISPs.
d. large ISPs have old equipment.
e. large ISPs may not be as flexible as smaller ISPs.
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