In a decentralized purchasing environment ownership would exist at the business unit level.
Indicate whether the statement is true or false
Question 2In defining the online communications objectives for a web site, an important issue is
a. whether the site would be linked to databases.
b. the type of television and telephone connections the target customers use.
c. whether the electronic resource(s) will support introductory mass media product merchandising.
d. how to make the web site as static in nature as possible for easy reading.
e. A and C above.
Question 3Which of the following statements bests describes the move to a horizontal focus to accomplish work in organizations?
a. Departments and other groups are called upon to meet key goals
b. Core processes are performed by key department mangers
c. Work and information are managed across groups and between organizations
d. The purchasing hierarchy and functional focus dominates the work flow in the organization
Question 4According to a study by Gupta and Pitkow, the most important way that WWW users find out about web sites is through
a. trial and error.
b. guessing.
c. television advertising.
d. printed promotional materials.
e. word of mouth contexts with friends and others.
Question 5Open information channels will characterize the organization of the future This statement implies that organizations will increase the use of emails in their communication strategy.
Indicate whether the statement is true or false
Question 6For sales professionals, personal communication devices are being improved rapidly by technology advancements. An example is
a. personal digital assistance (PDA).
b. alpha-numeric pagers.
c. smart cellular telephones.
d. GPS implementations.
e. all of the above.
Question 7Which of the following purchasing activities would be considered the most strategic as opposed to operational?
a. Develop electronic purchasing systems
b. Manage relationships with critical suppliers
c. Source items that are unique to the operating unit
d. Implement companywide best practices
Question 8A major consumer benefit in shopping on the WWW is
a. the ability to search for one-of-a-kind products.
b. better product descriptions.
c. better guarantees.
d. personal sales support.
e. higher trust level with the vendor.
Question 9Of the typical job tasks performed by purchasers, which of the following would be the MOST tactical or operational?
a. Expediting
b. Transportation
c. Buying
d. Insourcing/Outsourcing