Creativity is viewed in the business world as a negative quality for employees because creative ...

Creativity is viewed in the business world as a negative quality for employees because creative people are hard to work with.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Though professional influencer programs can provide valued assets for a brand builder, peer-to-peer influencer programs cannot.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 3

Gardner's research indicates that a high level of creativity is tied to a high level of emotional stability.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 4

A car manufacturer offers free car rides for a week to popular bloggers, who then blog about their positive experiences about their car rides. This is an example of influencer marketing.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 5

Gardner's findings indicate that high levels of creativity lead to a satisfying personal life and a carefree professional life.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 6

The Baltonian beef industry is rocked by reports of its herds suffering from mad cow disease. To deal with this issue, the industry should adopt a proactive public relations strategy.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 7

The creative person appears to strongly desire marginalitybeing an outsiderand this marginality provides the
  energy needed to push forward with innovative ideas.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 8

A reactive public relations strategy is a tool designed for firms to take quick and thoughtful action at the first sign of negative publicity.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 9

The thought processes of creative people are more complex, orderly, and logical than those of others.
 a. True
  b. False
 Indicate whether the statement is true or false