All of the following conditions are important concerns when designing a service setting EXCEPT
a. the amount of time a customer spends in the service environment.
b. the efficiency and effectiveness associated with the service delivery process.
c. the extent to which the service can be differentiated from its competitors.
d. the ability of customers to understand the service process.
e. All of these conditions are important concerns when designing a service setting.
Question 2What factor generally determines which co-branding method is chosen by a franchisor?
a. expertise
b. personal preference
c. profit potential
d. none of these is a determining factor.
Question 3Service performances are not considered to be multifaceted phenomena.
Indicate whether the statement is true or false
Question 4During tough economic times, many companies rely on the memories of the good old days to help advertise their products. Looking for a bit of a jump-start itself, PepsiCo turned to nostalgia-heavy advertisements late in 2009, which were then carried into 2010 . The company introduced throwback versions of a number of its soft drinks, and created an ad campaign that included new logos and a series of commercials intended to generate feelings of happiness from prior decades. The company had hoped that any warm, fuzzy feelings about the past would make people feel better about the company's present and future. Which type of ads do PepsiCo's throwback commercials represent?
a. Demonstration ads
b. Reason-why ads
c. Comparison ads
d. Feel-good ads
Question 5CoolNature, a manufacturer of mineral water, has recently launched its product in the market. It starts a rigorous advertising campaign to highlight the benefits of its product. This is an example of .
a. selective demand stimulation
b. economies of scale
c. market segmentation
d. primary demand stimulation
Question 6Which, if any, of the following terms represents locations where customers and employees can engage in service-related activities?
a. Service factory
b. Postalspace
c. Telespace
d. All of these represent types of service settings.
e. None of these represent types of service settings.
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